Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

In the past decade, there has been a serious blow dealt to experimental psychology in the form of what’s referred to as the “replication crisis.” This “crisis” basically revolves around the finding ...

Choosing between BA and BSc Psychology? The BA route delves into human behavior from social and humanistic angles, focusing ...

As a former psychology student, I remember my professors always preaching that research is essential to our field and when performing it our population sample must be large and representative to ...

Emily Helder joined the Hope College Department of Psychology faculty in 2023. Her teaching responsibilities include Behavioral Disorders, Research Methods in Psychology, and Internship. Her research ...

Beth Morling, Ph.D., is a professor in the Department of Psychological and Brain Sciences at the University of Delaware and director of undergraduate education for the department. She is the author of ...