The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.
Be warned. We are about to talk about the thing that is offensive to some radio sellers and especially sales managers. We are about to talk about playing fewer commercials. Maybe you’ve had a similar ...
John’s voice has caused curiosity and funny TikTok videos as people always wondered who he was as his commercials always draw attention. The mystery of the voice behind some of radio’s most popular ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. This Christmas, WGN Radio will air the Dusty ...
It used to be interesting to look at the ratings of local radio stations to see which ones were gaining in audience and which ones were losing. But a few years ago Arbitron (now Nielsen Audio) decided ...
According to the government-supported British Broadcasting Corp., “new, distinctive digital music stations” that will serve as “extensions” of BBC Radio 1, Radio 2 and Radio 3 are in the works. While ...
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