Data: Comvergence; Chart: Sara Wise/Axios Publicis Groupe's deal for data software company LiveRamp is expected to reinvigorate ad tech M&A after a relatively slow first quarter. Why it matters: The ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

The deal marks Publicis’ biggest acquisition since 2019, and a departure from its habit of snapping up smaller businesses ...

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI ...

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...

By Mathieu Rosemain and Ruchika Khanna PARIS, May 17 (Reuters) - French advertising group Publicis Groupe has agreed to ...

When Publicis CEO Arthur Sadoun announced it was acquiring LiveRamp for $2.2bn, he did so with a major caveat: the global ...

Publicis Groupe, a French advertising company, has agreed to acquire U.S. data platform LiveRamp for a total enterprise value of $2.2 billion to further boost its transformation into AI marketing.

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening ...

Publicis Groupe (EPA: PUB) announced on Sunday that it has entered into an agreement to acquire data collaboration company LiveRamp (NYSE: RAMP) for a total enterprise value of $2.167 billion. With ...

Publicis Groupe is acquiring LiveRamp, a global data collaboration platform connecting more than 25,000 publisher domains and ...

Publicis Groupe says it will invest more than $300 million in AI in the next 3 years. It's building a platform called CoreAI that'll speed up planning, production, and software launches. Publicis is ...