At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

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