The grocer’s retail media arm now offers managed-service solutions across channels like programmatic audio and connected TV.

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

TTD expands with Kokai and CTV gains, but MGNI's partnerships, AI tools, and stock surge make the ad-tech battle tighter.

KUALA LUMPUR, MALAYSIA, November 21, 2022 /EINPresswire.com/ -- By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented ...