Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

And here’s what should worry every brand leader: if AI can’t find you, customers won’t be able to either. The shift from ...

Powerful brands move us to action. Source: bruno bissig/Pixabay The Traditional Landscape of Brand Identity In the annals of marketing history, the concept of brand identity has been a composite of ...

Get insights into the changing landscape of branding in the digital era. Discover the role of digital media in creating meaningful brand-consumer connections. This edited extract is from Digital ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Today's customers often value experiences over products and are drawn to brands offering outstanding experiences that encompass the shopping process, customer service, product usability, brand culture ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Posts from this topic will be added to your daily email digest and your homepage feed. “Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi,’” says the spokesperson. “This ...