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Amazon Is Jacking Up the Price on Prime Video

Amazon Raises Prices for Ad-Free Streaming Tier, Rebrands It Prime Video Ultra

Amazon is raising prices for Prime Video ’s ad-free tier, which is also being rebranded as Prime Video Ultra effective April 10, 2026.

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Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video

Tech Times · 3h

Amazon Introduces 'Prime Video Ultra' as the New Premium Add-On for Ad-Free Streaming

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Amazon Hikes Price For Prime Video's Ad-Free Tier — How Much More Will You Pay?

If you want to keep enjoying Prime Video shows like "Reacher" without ads, get ready to open your wallet.

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Amazon Raises Price Of Ad-Free Prime Video Plan, Tags “Ultra” Onto Brand Name

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Amazon Hikes Price and Rebrands Prime Video’s Ad-Free Tier

Amazon Is Offering Free NBA Streaming to Prime Members This Weekend

We’ve reached the final month of this year’s regular NBA season, which has been a particularly annoying one to try and stream online. This was the first season that put into effect the ~$77 billion deal that split NBA broadcast rights across ABC/ESPN,

Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime membership becoming less and less valuable.

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Prime Video Restricts 4K and Ad-Free Streaming to New $4.99/Month Ultra Plan in the US

Prime Video users in the US will soon to pay a more expensive $4.99/month Prime Video Ultra add-on to watch content in 4K and without ads.