A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...

Some people seem to make bad choice after bad choice, almost as if they're predisposed to it. Honestly, this may not be far from the truth. Emerging research suggests that biology and psychology may ...

I saw the funniest sign, but it wasn’t funny for long because I started to think about it. Suddenly, the humor melted away. The sign read: “Everything happens for a reason. Sometimes the reason is, ...

Economic rationality has long been a foundational principle in financial decision-making. Processing Content According to classical theory, a rational consumer or investor evaluates all options based ...