Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...

Restaurant value used to be a much simpler calculation: Discount-driven customers would seek out dollar meals at quick-service restaurants, call for pizza delivery on Friday nights (sans delivery fees ...

Value plays a major role in dining decisions, in part because getting good value is often how consumers justify eating out. While the idea of value is subjective, consumers commonly define good value ...

P-values have taken quite a beating lately. These widely used and commonly misapplied statistics have been blamed for giving a veneer of legitimacy to dodgy study results, encouraging bad research ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a Target executive-turned reporter who covers retail. Value is one of the most important terms in retail.

The Internet of Things (IoT) is the greatest value-add opportunity a marketer could ever wish for, writes Steve Sammartino. The value equation is a simple idea in the world of marketing: Value = ...

There are many shades of gray in OEM upgrade proclamations—as well as innumerable ways for CIOs to extract greater value from existing networks Having worked on Wall Street for many years, I’m a big ...