Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
Iflix has integrated with Google’s Open Bidding solution, in what it claims to be a first for an OTT platform in Malaysia, Indonesia and the Philippines. The Southeast Asian OTT platform is moving ...
Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...
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