The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a ...

Advertiser spending on streaming is projected to hit $20 billion by 2029, as consumers flock to cheaper ad-supported plans.

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

“We all groaned about Nielsen forever, but as imperfect as the currency was, it was a currency,” said Bernath, who comes from a cable TV background. “All these basic, fundamental building blocks of ...

Taboola is expanding beyond its native advertising roots to the broader display ad market. The company said its new Realize platform opens up a $55 billion performance ad budget opportunity. CEO Adam ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

A $13.25 billion merger of Omnicom and Interpublic Group would create the largest ad-agency company. Industry insiders say the deal reflects an ad sector under threat from Big Tech and AI. A bigger ...

Smaller and mid-size advertisers are using AI tactically. They’re testing creative faster, refining media plans before money ...

The streaming era presents small- and midsize businesses (SMBs) with a unique opportunity to grab a healthy slice of the advertising pie. According to Vibe.co Founder and CEO Arthur Querou, SMBs make ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...