Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

CINCINNATI--(BUSINESS WIRE)--Baking grandmas everywhere rejoice, you’re no longer the only ones filling the house with wonderful smells this holiday season. Old Spice, the iconic brand known for its ...

Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...

Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could Smell ...

Who is Isaiah Mustafa? Since prompting people across America to pay attention when a commercial for Old Spice comes on, he’s become an overnight sensation. Things you didn’t know you wanted to know, ...

CINCINNATI--(BUSINESS WIRE)--Fresh off a wildly successful week in New Orleans, the Old Spice Guy and his No Sweat Predictor are bringing their legendary antics to Instagram Live ahead of the Big Game ...