It’s four hours into Ruthie Krocker’s morning shift at Norms in West Hollywood and the seasoned 70-year-old waitress seems to have sprouted tentacles. One arm is picking up a carafe of coffee, the ...

A paper appearing in Proceedings of the National Academy of Sciences offers a strikingly simple answer to a longstanding question: How do people learn and settle on shared social conventions, from ...

NEW YORK, Oct. 16, 2025 /PRNewswire/ -- Norms, the new embarrassing self-care brand on a mission to normalize how people talk about and treat hemorrhoids, is opening their Norms Clubhouse in SoHo this ...

New owner Balis, alongside incoming president Mike Colonna, have a history of revamping franchise names like Boston Market and Dunkin’ Donuts, but aren’t looking to retool Norms, just expand it.

Well-intentioned efforts to help others often backfire, but we can learn from our mistakes. Vaping has captured the nation’s attention with news that it can be deadly, but many Americans are still ...

The future of mankind depends on late-night diners in Norms’ restaurant on La Cienega Boulevard in a new film coming out Friday, Feb. 13. The darkly comic sci-fi adventure is called “Good Luck, Have ...

Celebrated director Gore Verbinski and accomplished screenwriter Matthew Robinson have more in common than their Hollywood careers. They both love NORMS, which has served Californians as a 24/7 iconic ...