For generations of football supporters, the World Cup has extended far beyond ninety minutes on the pitch and the pursuit of football's biggest prize. Every tournament arrives with its own soundtrack, ...

SPORTSWEAR giants Nike knocked it out of the park with an incredible World Cup advert starring A-listers from football and beyond. But its creators may have felt a tinge of embarrassment when Cole ...

The Nike 'Secret Tournament' advert from back in 2002 was one of the best ever. But can you remember all 24 of the players to ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

Would it be a World Cup without a Nike advert to go along with it? From the 1996 ‘Match in Hell’, to the 1998 Brazil squad skilfully playing their way through an airport, to a run of adverts featuring ...

AXED England star Cole Palmer appears with World Cup aces in a £30million Nike commercial — in an awkward gaffe for the sportswear giant.  The Chelsea midfielder, 24, was picked to line-up ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the ...

While official FIFA World Cup sponsorships cost millions, Nike and Apple have masterfully captured attention without paying rights fees. Nike's 'Risk Everything' campaign in 2014 leveraged speed and ...

As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads ...