Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

By Alex Weprin Senior Editor Netflix executives on Tuesday detailed the company’s plan to add an advertising-supported ... privacy were key drivers of the pact. Netflix surprised Wall Street ...

Microsoft won a competition to provide technology for the service and sell ads on Netflix’s behalf, in part because it offered to pay a “revenue guarantee,” pledging to deliver a large ...