Top Premier League football stars mixed with Hollywood as Nike launched its new London NikeiD studio. It is a unique customization service that is the first of its kind in the UK, and based at the ...

As the sneaker game continues to evolve, having the ability to customize is key. That's why we're seeing brands make models available on their respective customization websites soon after (or along ...

Nike Inc. is letting customers design and create footwear, apparel and equipment, with a new store in New York called NikeID Studio. Pilot NikeID Studios have opened in Paris, France and Osaka, Japan, ...

In celebration of the World Cup in Germany, Nike will be holding a design tournament at their 255 iD Studio in NYC. Here’s the scoop courtesy of Cool Hunting: “Each week a “team” will be selected by ...

Today, Nike unveiled a new style of retail experience that suggests that both virtual and real worlds are colliding and that the boundaries between consumers and designers are blurring fast. On the ...

For about a week, the NIKEiD has offered Kobe fans the opportunity to customize his sixth Nike signature shoe over at their Facebook preview page. The ZKVI will officially be available to purchase on ...

A set of World Football bags by NikeiD drops exclusively at Laces NYC on June 9th, which is the first day of World Cup 2006. The four bags will retail for $90. There will be a total of 32 bags ...

The department gives consumers a hand-on design experience and enables shoppers to design and create their own footwear, clothing and equipment. Customer designs and ideas are then posted on ...