When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that doesn’t rely on any one silver bullet approach.
The marketing category of Fast Company’s Innovation by Design Awards honors the most creative ads in print, digital, and other media. This year’s winner, Squarespace Collection: Rick Rubin, is a ...
The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...
“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...
By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.