It's generally understood device screen size can have a major impact on game design, but the latest infographic released by ad platform inneractive also suggests it has a role to play when it comes to ...

In a recession, giving away games and content to consumers for free sounds like an appealing prospect. The only problem, if it's funded by advertising, is the fact that ad budgets may be hit by a ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...