Perfetti Van Melle has hired The Martin Agency in Richmond, Va., as the social media agency in the United States for its Mentos line of mints and gums. The effort comes as the confectioner preps ...

A BRAND that has been present online since the days this newspaper still included “http://” in Web addresses is expanding its digital marketing tactics by ...

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Mentos Gum, now worth £13.6m, is expanding its Pure Fresh Gum range with the launch of two new Strawberry SKUs – the UK’s number one flavour – designed to appeal to younger shoppers and increase ...