McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

According to McDonald’s 2024 Annual Report, franchise and property revenues made up more than 70 percent of its operating income. Core to the company’s resilience is keeping a network of franchisees ...

Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

The golden arches are gleaming brighter than they have in years, as McDonald’s has orchestrated one of the most impressive corporate turnarounds in recent fast-food history. After facing mounting ...

An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium. On June 4 the company recalled all ...

A combination or partnership between WPP and Havas is being considered, Ad Age has learned. Tariq Hassan, who has led McDonald’s U.S. marketing since 2021, is leaving the Chicago-based fast food chain ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...