Netflix is not resting on its laurels in its leading streaming-platform position when it comes to marketing and promotion. It is starting a brand campaign called “Moments” that allows Netflix users to ...

LOS GATOS, Calif. (AP) -- Netflix named an executive from Warner Bros. as its new chief marketing officer Monday. Kelly Bennett was vice president of interactive, worldwide marketing at Warner and ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Netflix stuck the landing on a star-studded exhibition match between tennis superstars Rafael Nadal and Carlos Alcaraz this weekend. Stakes were high on the court, but the Las Vegas showdown was most ...

It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe. Since 2016, the sci-fi series has become ...