In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...

Skift spoke with IAG Loyalty CEO Adam Daniels about the program’s plans to partner with more airlines and other businesses in the loyalty space. IAG Loyalty, the company that owns and operates Avios, ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Your browser does not support the video element. Steven Piluso, 52, has worked for many years as a marketing operations and strategy consultant. He says the initial ...

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