A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

When the Harley-Davidson Model 1 first roared into life in 1905, it began a big, bold, long-lasting legacy. After more than a century, Harley-Davidson has grown from a simple motorcycle-building ...

There are many secret messages in company logos you may have missed, and Starbucks is no exception. Logo designers like to incorporate clever visual tricks or less-obvious details into their work. And ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...