The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

The John Deere leaping-deer logo and green and yellow colors are as familiar as the phrase "Nothing runs like a Deere." But what's the history behind them?

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually have ...

Memphis Grizzlies Unveil New Team Logo And Colors; Uniforms And New Team Store To Be Showcased At Event On Thurs. June 17 Memphis, Tennessee, May 24, 2004 – The Memphis Grizzlies have once again made ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Recent Super Bowl logos have raised questions as their colors have suspiciously aligned with the teams that ended up in the game. This pattern has led fans to speculate whether these color choices are ...

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...