After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...
Local television news is a lifeline for millions of Americans, delivering information that can directly impact daily life, from weather alerts to election coverage to emergency updates. But a new ...
Over the course of the last couple of decades, streaming has transformed from a relatively fringe extravagance to the preferred way for many to watch movies and television shows at home. In turn, the ...