Is your usual lip combo just not hitting the same? It’s time to try something new in 2025. While we can all relate to reaching for the same reliable lip balm in a rush, there’s no shame in stepping up ...

I was born in the '90s and hit peak adolescence in the early to mid-2000s. Even though it was a problematic era for many reasons (I'm convinced body positivity was an unheard-of and almost ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Here's some good news for anyone who's living for the Y2K fashion resurgence: It's happening in beauty, ...

An honest review of the Revlon Glimmer Lip Treat, a balm-mask hybrid that delivers hydration and a wash of color in just one ...

25 years since igniting a Y2K craze, it’s still a viral sensation. What makes a beauty product transcend all others? Maybe it’s the first of its kind, introducing a multi-generational phenomenon. Or ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While there are some Y2K-era trends better left in the past, ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Beauty trends also mimic what’s happening in the fashion world. We’ve seen Y2k style ...