At the time, Jefferson Airplane had been together for two years and had broken out with “White Rabbit” and “Somebody to Love” when the jeans company asked them to do a commercial. The band, who wore ...

It's music made for a commercial." I got plenty of hate ... (They're a lot more tapered these days.) The best Levi's right now are all vintage, and anything Made in U.S.A. tells you the jeans are at ...

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney Sweeney’s American Eagle shoot continues to generate intense scrutiny. The singer’s ...

Thirty-five years ago today, the Steve Miller Band had a huge hit in Europe after a classic song appeared in a TV commercial.