Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

Their colors bent from red and yellow, tenured since the early 1970s, to blue, silver and red. The logo’s prismatic font was ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

Fashion from the 2000s has had a major resurgence, with everything from butterfly tops to capri pants making their way back ...

There’s the trademark red clay, the bruising, seesaw matches, the savory smell of Nutella crepes, and, of course, the crocodile. Since 1971, Lacoste has partnered with Roland Garros as well as ...

As Election Day draws nearer, disinformation about voting machines has become increasingly common. Dominion Voting in particular is a common target. Following the 2020 election, some people ...

If you buy something, we may earn an affiliate commission. Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Around a century ago, French racquet phenom René ...