MSC cruises has upped the ante in the game of nailing down the demographic of cruising families with children. They don’t have Mickey and they don’t have Shrek, but what the do have now is Lego. The ...

The Pulse: MSC partners with LEGO for onboard family programs. Why It Rates: The two European family-owned companies are developing playrooms and programs centered on the educational plastic building ...

The Lego Room on the MSC World Europa. Photo Credit: MSC Cruises MSC Cruises is building its relationship with Lego, dedicating more programming on its next ship, the MSC World America. The ship will ...

MSC Cruises' MSC World America will "revamp family cruising" with new activities and spaces, including new programs and facilities developed in partnership with the LEGO Group. The ultra-modern ...

MSC Cruises and the LEGO Group have joined forces to bring children and families a LEGO Experience at sea, including LEGO-designed playrooms and entertainment options. As part of the partnership, MSC ...

The Lego group and MSC Cruises have announced a partnership that will put Lego themed play areas and entertainment on all of their new and retrofitted cruise ships. The partnership will even lead to a ...

MSC Cruises goes all in with Legos in a new feature on its fleet of 12 ships. Its 12 ships will feature a Lego Experience Day on which children and adults can break out the plastic bricks to compete ...