The government hopes a ban on junk food adverts will prompt manufacturers to develop healthier recipes.

Children will be shielded from junk food advertising during peak TV viewing hours from today as a long delayed crackdown on promotions for foods high in fat, sugar and salt finally becomes law. The ...

New regulations come into force Monday in Britain banning daytime TV and online adverts for so-called junk foods, in what the government calls a "world-leading action" to tackle childhood obesity.

Britain and the US are taking decisive action against unhealthy food marketing. Britain banned unhealthy food ads on TV ...

Britain shut down junk-food ads for kids. In the U.S., cultural pressure is catching up, says Center for Science in the ...

It is part of attempts by health bosses to stop the rising tide of childhood obesity, with one in 10 reception class-aged children classed as obese, according to UK Government statistics ...

The ban - targeting ads for products high in fat, salt or sugar - is expected to remove up to 7.2 billion calories from children's diets each year, according to the health ministry.

Add Yahoo as a preferred source to see more of our stories on Google. No more daytime TV or online ads for 'junk food' in the UK (SCOTT OLSON) (SCOTT OLSON/GETTY IMAGES NORTH AMERICA/Getty Images via ...