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Is Jim Beam A Bourbon Or Whiskey? Here's What To Know

If you've ever enjoyed an old fashioned or John Collins with bourbon, you might have thought it tastes a lot like your favorite whiskey. Jim Beam, a popular liquor brand based outside of Louisville, ...
The Business Journals

Boston Beer Co., Jim Beam launch canned cocktail line 'Kentucky Coolers'

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The canned cocktails are ...
Bloomberg L.P.

Jim Beam Owner Bets on Canned Vodka Cocktails to Double Revenue

The maker of some of the world’s most refined whiskeys is rebranding itself as it tries to dominate the global market for a more downmarket drink: the canned cocktail. Suntory Holdings Ltd.’s New York ...
RBR

Jim Beam, ESPN launch web series

Jim Beam Bourbon announced a new venture with ESPN to launch “The Next Round – Served Up By Jim Beam,” a web series hosted by ESPN personality Scoop Jackson and featuring famous guests discussing the ...