Sky, ITV
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Why does Sky want to buy ITV’s television business? - The PA news agency looks at the reasoning and ramifications behind talks from Sky to buy ITV’s television business.
Tom Harrington, a TV analyst from Enders Analysis, says ITV being free-to-air is also likely one of the main reasons for the potential deal. "ITV remains profitable and the reach that it commands as the major commercial broadcaster is probably the main reason why it would be attractive to Comcast/Sky".
The 'preliminary discussions' would involve the sale of ITV's media and entertainment arm to Sky, which is owned by US giant Comcast.