Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

The 2026 Six Nations will again be shown live on free-to-air channels in the United Kingdom after ITV and the BBC renewed their combined deal to show the competition. One match per round will be ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...