A CMO’s Real Legacy Isn’t Campaigns, But The Leaders They Build

In an era of short CMO tenures, AI disruption and rising burnout, marketing leaders may leave a more lasting legacy by ...

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future

Publicis Sapient marketing chief, Teresa Barreira, says the CMO role has "been under attack for years." AI amplifies the ...
Marketing

'Should I Be a Fractional CMO?'

If it seems to you that everyone is going fractional these days, you're not alone. According to Google Trends, search-term interest of "Fractional CMO" totaled 284 in 2018 and jumped to more than ...

The new CMO playbook: How marketers are balancing broader remits and tighter budgets

Marketing leaders at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite ...
Forbes

The Rise Of The Full-Stack CMO: Marketing's Renaissance Person

Shashi Kiran is a marketing and technology executive with global leadership roles at Broadcom, VMware, Cisco and high-growth startups. As corporations strive to become more efficient with an ...