Telling people what you do in a concise way isn’t easy. That’s why creating an elevator pitch is so important. Whether it’s during a chance encounter with the CEO at the coffee shop, a formal business ...

Convincing a journalist that there is a real, compelling story about your business to share with their readers takes more than shooting off an email that lists standard talking points. While a ...

When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

Everyone dreams of being an author. The pandemic has inspired many to start on these long-dormant passion projects. Or maybe just toy around with the idea but not, you know, take any tangible action ...

Media pitches are one of the best ways to get your brand featured in a big-name media outlet. But pitching isn’t easy: As I’ve written about before, chances are good that, no matter how awesome your ...

Whatever the reason for entering (for us creatives it usually tops the job description), crafting winning entries is as challenging as creating the work in the first place. Submissions cost time and ...