Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Part of the trouble with Google Analytics as a way to view your content marketing success is how the system defines certain things. For example, Google counts any single-page session on your website ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...