Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, ...

No doubt you’ve heard the word “strategy” being thrown around like a frisbee at a cookout. It’s easy to say “we need a strategy” but not so easy to create one. Strategy is a big word, with big meaning ...

Ricci M. Victorio, CSP, Managing Partner, Mosaic Family Business Center Most business owners understand the idea of developing a business plan and know how to create objectives and goals. But many ...

Defining a clear corporate purpose and rigorously paying attention to long-term value creation can help executives make difficult choices. People talk about integrating risk management into ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

What is a Lesson Plan? An effective lesson plan demonstrates how a teacher creates objectives for his or her students and measures how those objectives are mastered. Creating a lesson plan begins with ...

Maggie Summerfelt, administrator of Advanced Surgery Center in Omaha, Neb., discusses seven ways she creates clear goals and objectives for her surgery center and motivates employees to meet them. 1.

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...