Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Roblox has been around for a long time. The online game platform first launched in 2006 — just two years after vanilla World of Warcraft hit (the first time) and three years after Second Life, a ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Hot Topic is taking its first real step into the metaverse, through ...

The set is fairly expensive and can cost players a substantial amount of Robux to obtain. Every year, during the month of October, players can find the bundle on sale. Users' avatars will have a ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...