With four fuchsia rollers perched atop her head, Toni Bravo's bare face fills the screen, hinting at what's to come. "Get ...

Social media star and beauty influencer Alix Earle is once again setting the internet buzzing, this time with a GRWM (Get ...

Get ready with me (GRWM) as I let a fun filter decide whether to apply or skip my makeup! 💄 Watch the spontaneous and entertaining results as I follow the filter’s choices, sharing tips, reactions, ...

Wrinkles got pampered.

If your latest scroll left you asking, "What does GRWM mean?" you're not alone! The trendy acronym has been making the rounds on social media platforms like TikTok, and while it sounds confusing, it's ...

A woman sits in front of a phone camera propped up against her vanity. She leans in close to the lens, contorting her face to expertly apply foundation and contour, squinting a little to pencil her ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

These days, it seems like the second you become comfortable with one social media platform, everyone has moved on to the next. And with each new app comes a whole slew of new slang terms and acronyms ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

When the first day of school finally arrives, you want to be prepared—by which we mean camera-ready, obv. Because whether you're a new arrival or returning for your last year, this inaugural moment is ...