Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

This week, we’re all talking about Super Bowl commercials, especially the funny ones. Marketers leaned heavily on humor this year, from Lindsay Lohan visiting the gym to grabbing the last potato chip.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

The Las Vegas Convention and Visitors Authority is returning to humorous storytelling with next week’s debut of a multimillion-dollar consumer advertising campaign to boost tourism. The LVCVA board of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Well, the Super Bowl was over at halftime (again), but the ads ran throughout, giving us a reason ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

Tech company Astronomer took Gwyneth Paltrow on for their new video, days after their former CEO Andy Byron and HR executive Kristin Cabot were caught in an embrace on a viral kiss cam at Coldplay’s ...