The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Create an address list using the Mail Merge feature in Microsoft Word when you need to print labels for a mass mailing. Mail Merge enables you to input your address list in a spreadsheet format, and ...