Fooling pressured fish takes more than picking the right lure. It takes understanding how fish respond when they’ve been hooked, chased, bumped, and stared at all season. Heavily pressured lakes are ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...