Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone ...

Fender just launched its new Acoustasonic Telecaster, a combination of acoustic and electric guitar.

How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

Credit: Future/Phil Barker CBS bought Fender because it saw the potential for a bigger market share and greater profitability ...

Hello Kitty is helping kids learn to shred and pick with three new guitars in collaboration with Loog and the legendary ...

From heavy metal shredding to country twang, no one guitar is built the same. The nuances of guitars, such as the versatile tone and the varying bodies, differentiate brands and, more importantly, ...

Fender has re-embraced its Road Worn aesthetic by rolling out four limited-edition Vintera II guitars – which bring back the firm’s tasteful relic’ing expertise to a more accessible format, if only ...

Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new guitar range, called the “American Ultra Luxe Vintage” series, that features five of the brand’s legendary ...

Steve Araujo, who worked with G&L for nearly a decade, has shed light on the fate of the company following weeks of speculation ...

Gibson versus Fender has been a debate since the dawn of rock. Each guitar brand has its strengths and weaknesses, but the biggest names in music can’t agree on which one is the best. Former Van Halen ...