Claire Foss, PR and marketing manager at Yomego, discusses the FemFresh social media disaster that arose from its decision to shy away from the 'vagina' in its ad, and how it failed to handle the ...

I'm late to it, but I'm in the grips of Mad Men on Netflix, the crazy world of ad men steeped in whiskey, sex and sexism. Women are consistently referred to as 'sweetheart and honey', viewed mostly as ...

A Femfresh advert has been banned by the Advertising Standards Authority (ASA) for ‘objectifying’ women and for the likelihood that it could cause “serious or widespread offence.” Shown on ITV and ...

This Femfresh ad has been banned in the U.K. by the ASA. (Photo: Femfresh) A Femfresh ad has been banned in the U.K. by the Advertising Standards Authority (ASA) for “objectifying” women and for the ...

Femfresh, the brand specialising in feminine hygiene is facing an escalating social media storm about its infantile terms for female genitalia. Yesterday it updated its cover photo on its Facebook ...

Hygiene brand FemFresh, which has suffered a huge Facebook backlash following its latest advert, ‘hasn't understood’ what social media is about, says social media consultancy We Are Social, after the ...

08:29, Wed, Sep 14, 2016 Updated: 09:40, Wed, Sep 14, 2016 Products such as Femfresh say they’re designed to “maintain the natural pH balance of intimate skin”. But while these washes are commonly ...

We've all borrowed someone else's shower gel at one point A MUM has hilariously revealed her son used her FemFresh wash as shampoo without realising what it is. Most of us have run out of shower gel ...

An ad for female shaving products has been banned for objectifying women and the likelihood that it would cause serious or widespread offence. The video-on-demand ad for Femfresh bikini line shaving ...

The video-on-demand Femfresh advert was shown in March and April of this year An advert for bikini line shaving products has been banned by the Advertising Standards Authority (ASA), which found it ...

The advert showed women dancing around in briefs and swimwear, with multiple close-up shots of their crotches. The Advertising Standards Authority said the advert must be removed and urged the company ...