Slogans provide encouragement without lecturing. Posters hung throughout the workplace provide visual reminders for employees to reach for the stars and put their best efforts out in everything they ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key elements, ...

The history of political sloganeering is littered with failed attempts to express a complex idea with a few clever words. Build Back Better, the wonky collection of three words that almost qualifies ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

For example, the slogan 'Where all your favourites come together' in relation to chocolates was rejected by the UK Trade Mark Registry on the grounds that it was "just a sequence of common dictionary ...

14 Democracy Quotes That Will Make You Want to Get Out and Vote 10 French Phrases Everyone in the World Should Know 11 British Words and Sayings That Everyone in the World Should Know 12 Italian ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Alex Bing's doctoral research was funded in part by the Ontario Graduate Scholarship Program. Carleton University provides funding as a member of The Conversation CA. Carleton University provides ...