The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...