As the Detroit Tigers were trying to stage a late-game comeback on the Cleveland Guardians in Game 5 of the American League Division Series on Saturday, the TBS broadcast was interrupted by a random commercial. With Austin Meadows on second base and nobody ...

DraftKings and NBCUniversal (NBCU) announced a multiyear advertising deal granting the sports betting platform exclusive integrations and digital sponsorships across NBCU’s top-tier sports properties, according to details shared with Marketing Dive.

This followed quite an uninspiring September. October featured two competitors signing a major sports advertising deal. The period was eventful for the company and its industry, although probably not in ways either would have wanted. As in the preceding ...

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