You’ve got to know when to hold ‘em. Know when to fold ‘em. Know when to walk away. And if you’re the two golfers in the latest DraftKings ad, you’ve got to know when to run. Among the scenes in the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DraftKings is strengthening its foothold in sports ...

Democratic presidential nominee Kamala Harris’ campaign is set to air new ads on fantasy sports, sports betting and sports news sites, marking a major push before the November election, USA TODAY ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

How much are DraftKings and FanDuel spending to blanket the airwaves with ads? Since the beginning of August, DraftKings -- the bigger of the two online fantasy sports leagues -- has spent $81 million ...

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DraftKings and NBCUniversal (NBCU) announced a multiyear advertising deal granting the sports betting platform exclusive integrations and digital sponsorships across NBCU’s top-tier sports properties, ...