Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on ...

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating high-quality leads. Companies that surpassed their goals prioritized ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...