Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

We’ve all been there—staring at a messy Excel spreadsheet filled with merged cells, inconsistent formats, or cryptic data that seems impossible to untangle. Whether you’re prepping a report for your ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

Data cleanup in Excel is common and often one of the most tedious and time-consuming tasks. I've had to do it when preparing reports, analyzing imported datasets, or consolidating information. If ...

Third-party cookie deprecation is having a debilitating impact on the digital marketing and advertising industry. While decisions by major web browsers to eliminate the use of third-party cookies are ...

Use Power Query's M language to quickly fix names, remove hidden characters, extract numbers, and merge columns.

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

The data cloud provider is buying Samooha, a developer of software that simplifies the process of building and operating a clean room system for sharing data under governed conditions. Data cloud ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...